Bombay Realty Case Study
- Client: Bombay Realty
- Category: Brand
- Website: www.bombayrealty.com
A Real Estate & Land Development Company of the Wadia Group which develops luxury residence, corporate hubs & malls.
The Wadia Group’s real estate venture – Bombay Realty – is transforming and redefining the Mumbai skyline with its two iconic developments in the heart of Mumbai
.Bombay Reality is India’s premier real estate developer with a wide range of commercial and residential properties in Mumbai.
-Even though the brand has been present in the industry for more than 5 decades, they maintained a minimal amount of presence over social networking platforms like Facebook & Instagram
-One of the difficult challenges that the brand faced was the issue of selling a luxury lifestyle, which meant limiting their reach to a very specific and exclusive target group.
-The brand was facing a critical issue of having very low site visits for their projects.
-We started by launching a fortified microsite for the brand which redirected the audience from various social media pages to Lead Form.
-We created a lead generation campaign which brought about a turnaround in conversions. Our Folks defended Bombay Realty’s digital fort through complete all round digital campaign and strengthened their digital presence through SEO, SMM.
– Cost Per Lead(CPL) was reduced to nearly 50% of the amount they were previously paying.
-The visual communication strategy helped in positioning the brand as a luxury brand for the niche target audience.