Bombay Realty

Bombay Realty Case Study

  • Client: Bombay Realty
  • Category: Brand
  • Website: www.bombayrealty.com

A Real Estate & Land Development Company of the Wadia Group which develops luxury residence, corporate hubs & malls.

The Wadia Group’s real estate venture – Bombay Realty – is transforming and redefining the Mumbai skyline with its two iconic developments in the heart of Mumbai
.Bombay Reality is India’s premier real estate developer with a wide range of commercial and residential properties in Mumbai.

Challenges
-Even though the brand has been present in the industry for more than 5 decades, they maintained a minimal amount of presence over social networking platforms like Facebook & Instagram

-One of the difficult challenges that the brand faced was the issue of selling a luxury lifestyle, which meant limiting their reach to a very specific and exclusive target group.

-The brand was facing a critical issue of having very low site visits for their projects.

Strategies
-We started by launching a fortified microsite for the brand which redirected the audience from various social media pages to Lead Form.

-We created a lead generation campaign which brought about a turnaround in conversions. Our Folks defended Bombay Realty’s digital fort through complete all round digital campaign and strengthened their digital presence through SEO, SMM.

Result
– Cost Per Lead(CPL) was reduced to nearly 50% of the amount they were previously paying.

-The visual communication strategy helped in positioning the brand as a luxury brand for the niche target audience.

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