Lustica Bay
Lustica Bay Case Study
- Client: Lustica Bay
- Category: Brand
- Website: www.lusticabay.com
Luštica Bay is a marina town offering waterfront properties, hotels, berths, golf & lifestyle facilities in Montenegro. Lustica Bay resort is a premium quality spot for those who value comfortable and eco-friendly lifestyle.
Challenges
-One of the difficult challenges that the brand faced was the issue of selling a luxury lifestyle, which meant limiting their reach to a very specific and exclusive target group.
– As Montenegro was just developing in Tourism Space the most challenging job was to convince the Audience via Creatives to invest in the properties of Lustica Bay.
-As we targeted audiences from 4 different countries we had to use Vernacular Communication.
Strategies
–The average cost-per-click on real-estate keywords are considerably high at an average cost of around 400 per click. Our goal here was to convert qualified leads at a higher than average conversion rate of 2%.
–We used a mixture of retargeting and lookalike audiences to find the best audience to target for Lustica Bay. This helped us drive the most results at the lowest cost.
Result
– The Conversion rate boosted up from the previous 3% to 7% .
-The Prompt response due to the CRM helped the qualified leads stay in loop with the properties at Lustica Bay.
