NMIMS Case Study
- Client: NMIMS
- Category: Brand
- Website: www.nmims.edu
2,100 Targeted Leads Generated in 40 Days
NMIMS Distance Education
NMIMS Global Access School is where students & working professionals can leverage continuing their Post Graduation in the stream they choose to master. NMIMS Distance Education is India’s No.1 Distance Management University with a strength of more than 55,000 Students.
The Core objective was very clear to reach our target audience & Generated Interested Leads who might consider enrolling in the program. Due to the Distance Learning capabilities, there were no Geographical restrictions.
Advertising blindly is similar to playing a hand in a casino. The Initial Research was done by us to understand who are the Target Consumers (Using past data) & Top Locations using Audience Insights.
These includes Lead sign ups, whatsapp chats & direct calls
These Leads were Laser targeted keeping the Quality of it on priority
High Quality Intended Traffic drove from various channels