Naturals Ice Cream
How Naturals Ice Cream saw 35% growth in Instagram followers and 5,000+ footfalls on the very first day of the Outlet opening at Surat.
- Natural Ice Cream is an Indian ice cream brand owned by Mangalore-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu, Vile Parle in Mumbai in 1984.Naturals Ice enjoys an annual TurnOver of Rs 300Cr.
About Naturals Ice Cream.
- To establish the brand Naturals Ice Cream, as a niche in the marketplace and break through the clutter of existing premium brands. And to create curiosity about the brand promise and value amongst the target audience.
Objectives and Challenges
- Naturals has always tapped on the idea of “Taste the Original” , so keeping the momentum going around the same communication, we tried tapping into the “original” culture of Surat. The main idea was to highlight how Mumbai’s most iconic brand is adding another original delicacy to the taste of Surat.
- The idea behind the hashtag was to tap on the local language in order to connect with our target audience. While targeting the local audience, we ensured that we are promoting the concept of “Originality" at the same time.
Summary.
Execution
We divided the Campaign into 4 phases.
Stage 1: Build Up
Stage 2: Announcement
Stage 3: Retaining the Campaign
Stage 4: Closure
- Visuals play a very imperative part in how a person sees a brand and relates to it, hence we decided to use a design first, visually appealing, strong creative approach.
Creative Solution
Stage One - Build Up
A social Media
Campaign is always
incomplete without
some Influencers.
Hence in order to
create a buzz about
the brand we
approach the
influencers and asked
them to post a picture
holding the Ice Cream
Cone in front of some
famous monuments
of Surat.
Stage Two - Announcement
Stage Two - Announcement
Stage Four - Retaining
In order to Retain the Hype about the brand we approach the influencers and asked them to shoot a video visiting the outlet and uploading on their handles.
-
Organically
-We reached over ~205K+ (205,497) people.
-Received ~13.9K engagement on the posts on the gram.
Impact
Impact
Organically
205K+
Over people we reached
Organically
13.9K
Engagement On The Posts On The Gram
The Conversion Rate
3% to 7%
Boosted Up From The Previous
We Also Received
5k+
Profile Visits
We Also Received
1k+
Website Taps
We Also Received
20+
E-mail Taps!
Sum Up
5,000+
Foot Falls At The Outlet On The Very First Day
