Naturals Ice Cream

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Client
Flowers

How Naturals Ice Cream saw 35% growth in Instagram followers and 5,000+ footfalls on the very first day of the Outlet opening at Surat.

    About Naturals Ice Cream.

  • Natural Ice Cream is an Indian ice cream brand owned by Mangalore-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu, Vile Parle in Mumbai in 1984.Naturals Ice enjoys an annual TurnOver of Rs 300Cr.

    Objectives and Challenges

  • To establish the brand Naturals Ice Cream, as a niche in the marketplace and break through the clutter of existing premium brands. And to create curiosity about the brand promise and value amongst the target audience.

    Summary.

  • Naturals has always tapped on the idea of “Taste the Original” , so keeping the momentum going around the same communication, we tried tapping into the “original” culture of Surat. The main idea was to highlight how Mumbai’s most iconic brand is adding another original delicacy to the taste of Surat.
  • The idea behind the hashtag was to tap on the local language in order to connect with our target audience. While targeting the local audience, we ensured that we are promoting the concept of “Originality" at the same time.

    Execution

    We divided the Campaign into 4 phases.
    Stage 1: Build Up
    Stage 2: Announcement
    Stage 3: Retaining the Campaign
    Stage 4: Closure

    Creative Solution

  • Visuals play a very imperative part in how a person sees a brand and relates to it, hence we decided to use a design first, visually appealing, strong creative approach.

Stage One - Build Up

A social Media Campaign is always incomplete without some Influencers.

Hence in order to create a buzz about the brand we approach the influencers and asked them to post a picture holding the Ice Cream Cone in front of some famous monuments of Surat.

Stage Two - Announcement

Stage Two - Announcement

Stage Four - Retaining

In order to Retain the Hype about the brand we approach the influencers and asked them to shoot a video visiting the outlet and uploading on their handles.

    Impact

  • Organically
    -We reached over ~205K+ (205,497) people.
    -Received ~13.9K engagement on the posts on the gram.

Impact

Organically

205K+

Over people we reached

Organically

13.9K

Engagement On The Posts On The Gram

The Conversion Rate

3% to 7%

Boosted Up From The Previous

We Also Received

5k+

Profile Visits

We Also Received

1k+

Website Taps

We Also Received

20+

E-mail Taps!

Sum Up

5,000+

Foot Falls At The Outlet On The Very First Day