NMIMS Global Access School is where students & working professionals can leverage continuing their Post Graduation in the stream they choose to master. NMIMS Distance Education is India's No.1 Distance Management University with a strength of more than 55,000 Students.
- The Core objective was very clear to reach our target audience & Generated Interested Leads who might consider enrolling in the program. Due to the Distance Learning capabilities, there were no Geographical restrictions.
- Advertising blindly is similar to playing a hand in a casino. The Initial Research was done by us to understand who are the Target Consumers (Using past data) & Top Locations using Audience Insights.
- As we saw a Demand Gap where people wanted to continue their Job but also study their Masters as the same time. We used this as our USP in our Ad communication.
These Leads Were Laser targeted keeping the Quality of it on priority
These Includes Lead sign ups, whatsapp chats & direct calls
High Quality Intended Traffic drove from various channels