NMIMS Global Access School is where students & working professionals can leverage continuing their Post Graduation in the stream they choose to master. NMIMS Distance Education is India's No.1 Distance Management University with a strength of more than 55,000 Students.

Business Objective

• The Core objective was very clear to reach our target audience & Generated Interested Leads who might consider enrolling in the program. Due to the Distance Learning capabilities, there were no Geographical restrictions.

Initial Research

• Advertising blindly is similar to playing a hand in a casino. The Initial Research was done by us to understand who are the Target Consumers (Using past data) & Top Locations using Audience Insights.

Communication

• As we saw a Demand Gap where people wanted to continue their Job but also study their Masters as the same time. We used this as our USP in our Ad communication.

Results